How Google Decides Ranking
If your aim is to get your website ranking in the number one spot on Google, you’re going to need to know how Google decides ranking. In an ideal world a search engine would be able to look at a website and judge the quality of the content based on its merit. Unfortunately, Google still has to use computerized technology as the basis for the rankings. There is no way, with the number of sites listed, that humans could verify each site to decide ranking.
There are things that Google looks for when it determines the ranking for a site. The first one is on-page optimization. Google uses algorithms that break the content on the site down into phrases and words to figure out how the content is relevant to the keyword in it. They are able to place a score on grammar, but as far as determining the quality of the content, it is still pretty much hit and miss.
If you find that your site isn’t ranking well, yet you have put quality material on it, you can use off-page optimization to get it to start moving up.
When Google decides ranking it looks at your site as it is but also finds out what others think about it. It does this by looking at other sites that have linked back to yours. If you have high ranking sites that link to your site, Google figures that your website must have quality information on it. Once you get enough of these sites linking back, Google raises your ranking based on it.
You may have a fantastic site loaded with quality content but find it ranked on Google’s lower pages. If you are hidden on page 5, your competitors that have risen to page 1 are taking away your business. Their website may not be half as good as yours but they are getting more links back to it
If you have a website with good content and can build up your links from other websites you will see that your site starts ranking. It’s really quite simple and as long as the linking is done properly to make it look natural, your site will start to rise in the rankings. There is no doubt. It works every time.
There is a certain process that needs to be followed in order to make your links look like they have been added naturally. If you start getting links from too many websites at once, Google may flag your website and not give it the increased rankings you want. There is a process that needs to be followed when it comes to linking.
If you’ve never worked with linking before you’re better off hiring a specialist in the field instead of attempting to do it on your own. If Google notices that you have been linking in a suspicious matter, it won’t help and may only harm your website rankings. Remember, natural linking is how Google decides ranking, along with high quality original content on your website.